Chocolate market has become a nasty combat zone. Well-established old companies depend on their position of retaining customer’s loyalty. New chocolate professionals are familiar with social media marketing to gain popularity very quickly. Everyone has to invest in marketing companies and PR, so as to get their message across.
Many professionals attend weekend chocolate related conference or prepare to participate in chocolate festival. The chocolate industry seems to be in a hurry, where everyone is trying to create exciting products as well as meticulously guard the moves of their competition and plan counterattacks.
This is an endless battle but worthy. Professional chocolate makers need to be extra creative. They need to concentrate on consumer’s needs and feelings of their specific chocolate product. The latest approach is to take help from private label chocolate specialist. Currently, brands are writing appealing words on their wrapping to win and keep them engaged.
How to win consumers heart with your chocolate creation?
Consumers will obviously pick your chocolates, if you make them feel –
When consumers pick your chocolate and like it then the chance to know about other products you hold in your inventory, increases. If packaging is used as a display for other flavored creations then customer holding the chocolate he liked will get curious and this will urge him to taste other flavors as shown on the packaging.
Customers trust more when they see face/s working behind the creation. It does not matter if your face is attractive or not. The concept is that face relates to the brand, which needs to be remembered. Remember names get forgotten but faces rarely get forgotten.
Chocolate bar needs to talk and make you feel good. Words on chocolate bar front can attract consumers. For example, when you use the words ‘feel good’ customers get positive feeling when they enjoy the chocolate. The two words don’t promise miraculous effect or fool the customer but improves their mod.
Raising awareness and knowledge of your brand helps customers an opportunity to appreciate your chocolates even more. Incredible satisfaction is reaped when you get guided through the chocolate flavour notes rather than being left alone with doubtful taste buds.
Consumers enjoy spending money on a good cause. It is a good plan to remind them that they are supporting worldwide cocoa producing communities. Chocolate is regarded as a luxury purchase and today people are very sensitive about global poverty and social injustice.
If your brand is actually contributing towards better lives in developing countries then writing it on the chocolate packaging gets noticed and buyers will fell happy to support.